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This post was originally featured on The Greenbook Blog.

The Kringle Report: Kids’ Holiday Wishlists Quantified”

(Separate Boys’ and Girls’ Editions)

Purpose: To provide the first-ever holiday wish-list tracker quantifying kids’ awareness and purchase interest in toys and games. These wish lists will be augmented by parent interviews to capture the power of “the nudge factor.”

Pitch: Each year as fall approaches, toy and game companies make bets as to what will be on kids’ holiday wish lists, often with only intuition and retailer reaction to guide them. “The Kringle Report” offers a never-before-available look at kids’ wish lists, starting in September and tracking them all the way to and beyond the big day.

Who’s Behind This: ConsumerQuest, Inc., a firm with more than 25 years’ experience conducting children’s research in the toy industry.

Funding stage: Currently funding

Watch a 60-second video previewing this study

For more details, click here or email info@collaborata.com

 

“Scorning Stereotypes: Gender and Identity for Millennials & Gen Z”

Purpose: To provide a deep understanding of young consumers’ shifting perceptions toward gender and personal identity by exploring everyday contexts, key influencers, and how brands can gain and maintain relevance.

Pitch: Young consumers are increasingly looking to brands and influencers that reject stereotypes and defy convention when it comes to gender and identity.

Leveraging ethnography and semiotics, this project delves into the behaviors, attitudes, and key human truths illuminating this young audience’s perceptions of personal identity and the implications for brands.

Who’s Behind This: Spinach Ltd., a U.K.-based boutique research consultancy with expertise in Millennials and Generation Z, is leading this research. Sign Salad, a global semiotics cultural-insight agency, is partnering on this project.

Funding stage: Currently funding

For more details, click here or email info@collaborata.com

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Jimmy Zollo is the Co-Founder and CEO of Collaborata -- a Chicago-based tech startup serving the insights and marketing research world. Collaborata is the first-ever platform that enables organizations to share research costs and insights. Collaborata was a finalist for the 2017 Midwest Digital Startup of the Year, the 2016 Insight Innovation Award and has been featured on Business Insider, BuiltInChicago, Greenbook, Quirks, Research Live, MRWeb, and Market Research World. For more information, please visit: http://www.collaborata.com Jimmy developed his passion and enthusiasm for the Chicago tech community, while driving growth at GrubHub for four years. He helped develop GrubHub's industry-leading restaurant network, traveling across the country to launch new markets and grow existing ones. Following GrubHub's IPO and merger with Seamless, Jimmy transitioned to the corporate team, leading partnerships between GrubHub and many of Chicago's leading law, consulting, tech, and marketing firms.

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