The Smarts and Art of Generational Marketing: A Practical Thought-Leadership Event


Calling all New Yorkers: Please join us for “The Smarts and Art of Generational Marketing: A Practical Thought-Leadership Event”

There’s no doubt America is changing. Generational values are shifting, too. Brands need to understand and get in front of these changes to remain fresh and relevant.

“Generation Nation” is a landmark study that reveals the essence of each cohort. It’s the most in-depth generational study ever. Please join us together with other New York City brand and insights professionals for a “reveal” and an interactive discussion about generations and life stages.

You’ll also learn how AI technology, advanced analytics, and innovative data visualization are being leveraged to take these insights to the next level.

DATE: Thursday, Nov. 15
TIME: 8:30 – 10:45 AM (breakfast will be served)
LOCATION: iHeart Corporate Offices: 32 Avenue of the Americas, NYC
PRESENTERS: Michael Wood (747 Insights), Tim Hoskins (Quester), Scott Hess (Spark) and a client-side panel discuss led by Collaborata
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Jimmy Zollo is the Co-Founder and CEO of Collaborata -- a Chicago-based tech startup serving the insights and marketing research world. Collaborata is the first-ever platform that enables organizations to share research costs and insights. Collaborata was a finalist for the 2017 Midwest Digital Startup of the Year, the 2016 Insight Innovation Award and has been featured on Business Insider, BuiltInChicago, Greenbook, Quirks, Research Live, MRWeb, and Market Research World. For more information, please visit: Jimmy developed his passion and enthusiasm for the Chicago tech community, while driving growth at GrubHub for four years. He helped develop GrubHub's industry-leading restaurant network, traveling across the country to launch new markets and grow existing ones. Following GrubHub's IPO and merger with Seamless, Jimmy transitioned to the corporate team, leading partnerships between GrubHub and many of Chicago's leading law, consulting, tech, and marketing firms.