COLLABORATA BLOG

Please join our friends at Greenbook, along with us, for a webinar. What: "How to Engage and Sell Today's Corporate Research Buyer" When: Oct 11, 1:00 ET Who: David F. Harris, former Director of Research Methods at GSK, founded Insight & Measurement and provides research, training and speaking to the industry. Why: This webinar draws upon the recently released “Corporate Research Buyers Speak” study, that was led by Dave and funded on Collaborata, along with GreenBook’s client panels, including new insights from the GRIT report. This research reveals what your corporate clients really think about you, and all their suppliers. Fir the first time,...
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The Food and Drug Administration issued a serious warning earlier this month for makers of Juul and other e-cigarettes that produce nicotine-packed products, which are popular with teens. Scott Gottlieb, FDA Commissioner, said in a statement that his agency has seen “clear signs” that use of vaping devices has reached an “epidemic proportion.” Of specific concern are tobacco products flavored to resemble “kid-friendly” foods, the agency said. According to “Generation Nation,” a wide-ranging study of Americans, a significant decline in cigarette use among Gen Z and Millennials needs to be tempered because of the rising popularity of e-cigarettes. According to...
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By Katy Carew, Research Manager, KNow Research KNow Research refines our qualitative intercept interview (QII) approach current intercept interview research methodology to meet the ever-changing needs of our clients. Our goal was not to mimic mall intercepts, but to provide another option, a qualitative conversation, had in situ. These interviews last anywhere from 5-20 minutes (depending on the client’s goals and the amount of the gift card incentive!). They take place anywhere we can get permission to be: clients’ stores, pop-up store fronts, malls, farmer’s markets, festivals, etc. They cover a range of topics and usually include some close-ended and...
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A couple weeks ago, Laura Ingraham’s rant on her Fox News program really pissed some people off. Even though her show is usually bursting with stars, stripes, and plenty of red meat for the base, this one was different. Ingraham stated that, “in some parts of the country, it does seem like the America that we know and love doesn’t exist anymore.” “Massive demographic changes have been foisted upon the American people,” she continued, “and they’re changes that none of us ever voted for and most of us don’t like. From Virginia to California, we see stark examples of how...
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Michael Wood, founder of 747 Insights, leads the team that's behind "Generation Nation." Now in its second year, “Generation Nation" is the most in-depth generational study ever. Michael has been at the forefront of youth and generational research for more than two decades, first at TRU, the firm that contemporized youth insights, and now at 747 Insights. We recently sat down with Michael to learn more about last year's release of "Generation Nation" and what’s in store for later this year.   Is it too early to begin to form a clear picture about Gen Z? Granted, they’re young and still developing...
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