COLLABORATA BLOG

We’re lucky. Each week we talk to clients across different verticals and categories. We learn about their insights needs and priorities. We help them discover new research suppliers and subject-matter experts, while launching new studies to benefit their business. Oftentimes clients reach out to us, intrigued by our model, but unsure as to how to get started. Sometimes their top-of-mind research needs may seem too customized or proprietary to work within our collaborative model. So, we typically follow-up with some questions: “What other business questions do you need answered? What else do you need to know that you haven’t had...

Stress is affecting the younger American generations—particularly Gen Z, those aged 13- 21—more so than other cohorts. A soon-to-be released study has found significant disparities when it comes to how each generation experiences stress.   Stress is affecting the younger American generations—particularly Gen Z, those aged 13-21—more so than other cohorts. A soon-to-be released study has found significant disparities when it comes to how each generation experiences stress. Nearly one third of Gen Z (32%) say they are “very” or “extremely” stressed, according to the study, Generation Nation. Among the other three generations, Millennials (24%) are the next most stressed,...

Calling all New Yorkers: Please join us for "The Smarts and Art of Generational Marketing: A Practical Thought-Leadership Event" There’s no doubt America is changing. Generational values are shifting, too. Brands need to understand and get in front of these changes to remain fresh and relevant. “Generation Nation” is a landmark study that reveals the essence of each cohort. It’s the most in-depth generational study ever. Please join us together with other New York City brand and insights professionals for a “reveal” and an interactive discussion about generations and life stages. You’ll also learn how AI technology, advanced analytics, and innovative...

  Collaborata has the unique privilege to partner with some truly innovative researchers, showcasing their capabilities. Each supplier partner is different. Some bring decades of experience with a strong methodological background, other are startups with proprietary tech-centered on how data is collected and/or analyzed. These researchers have unique audience expertise, positioning themselves leaders in the insights industry..   We’ve decided to highlight some of our partners, in what we’re calling our “Supplier Spotlight Series.”   What’s MDRG’s origin story? MDRG was founded in 1994 by President and Owner Sondra Brown when she had an opportunity to go on her own...

By Jimmy Zollo   Last week’s Corporate Researchers’ Conference in Orlando shared notable stories of successes and failures, both of which impart meaningful lessons in thinking about how we build on or change how we work in this business. What really stood out for me were the anecdotes about how we can do better as an industry. Thanks to everyone who informed and inspired. Here’s are just four of those anecdotes I overheard:   1."It’s hard to tell a great story. It's hard to find something that is new and insightful. But, it makes all the difference." At every industry...